Since this spot was for the fans, we wanted to create a little something extra for them. So in proper gaming fashion, we hid an easter egg in the spot. Within the flying keyboard keys is a shift cipher, whose riddle led to a vanity URL which took fans to Piceless.com for once in a lifetime LoL surprises!! On the day of release of our spot, Pricless.com saw a 2,800% increase in unique daily site traffic. And from October 1-30th we drove over 5000 unique visits per day!

League Of legends: Thank You To The Fans

The LoL World Championships rewards the best gamers, but what about everyone else? What about the folks who built the LoL community into what it is today? They deserve recognition, too. So for the 10th anniversary of League of Legends we wanted to thank everyone—for making League of Legends into the biggest game on Earth…Oh and we almost broke Priceless.com

ECD: Pierre Lipton
Art Director: Haye Anderson
Copywriter: Jake O’Donnell

FEATURED:

Dotesports, Manila Bulletin, GamingLyfe, Esports News, UpRoxx