WHO THE HECK IS HAYE?

I'm Haye 👋 Brand Director at Ubisoft, leading franchise and brand development for Anno 117: Pax Romana.

I love brand transformation: the strategic, creative work of figuring out what a brand can become and all the ways it can show up in culture. My background leading creative work at renowned agencies has taught me the most dangerous thing a brand can be is boring. Now, as a budget owner managing a department, I turn creative risks into go-to-market strategies that actually deliver! I'm an impassioned presenter who genuinely loves pitching new ideas and rallying teams around a vision to do the impossible. My 6+ years of management experience has taught me that the best brands are built by people who believe in them (and use them).

My teams and I have won awards including D&AD, Cilos NYX Game Awards, and Gamescom awards. I've spoken about the importance of brand on stages like Advertising Week, ContentCon, Game Publishing and Marketing Summit, Ubisoft Forward, and more.

Outside of work? I’m a high-key gamer (obviously), D&D nerd, comic book reader, heist movie devotee, returned Peace Corps Volunteer, illustrator, relentless garden tinkerer, washed-up bodybuilder, African bush cat owner, and hardcore snack enthusiast.

Let’s chat: haye.anderson@gmail.com OR lets connect: LinkedIn
College Art: Cargocollective.com/hayleyanderson 

Portfolio of selected works. I have also worked on clients like: Sauve, T.J.Maxx, Happy Egg, Knorr, Uber, Twitter, SoundCloud, and Chick-fil-A