WHO THE HECK IS HAYE?

I'm Haye 👋 Brand Director at Ubisoft, leading franchise and brand development for Anno 117: Pax Romana.

I love brand transformation: the strategic, creative work of figuring out what a brand can become and all the ways it can show up in culture. My background leading creative work at renowned agencies has taught me the most dangerous thing a brand can be is boring. Now, as a budget owner managing a department, I turn creative risks into go-to-market strategies that actually deliver! I'm an impassioned presenter who genuinely loves pitching new ideas and rallying teams around a vision to do the impossible. My 6+ years of management experience has taught me that the best brands are built by people who believe in them (and use them).

My teams and I have won awards including D&AD, NYX Game Awards, Gamescom awards, and been shortlisted for a Clio. I've spoken about the importance of brand on stages like Advertising Week, ContentCon, Game Publishing and Marketing Summit, Ubisoft Forward, and more.

Outside of work? I’m a high-key gamer (obviously), D&D nerd, comic book reader, heist movie devotee, returned Peace Corps Volunteer, illustrator, relentless garden tinkerer, washed-up bodybuilder, African bush cat owner, and hardcore snack enthusiast.

Let’s chat: haye.anderson@gmail.com OR lets connect: LinkedIn
College Art: Cargocollective.com/hayleyanderson 

Portfolio of selected works. I have also worked on clients like: Sauve, T.J.Maxx, Happy Egg, Knorr, Uber, Twitter, SoundCloud, and Chick-fil-A