AT&T saw an opportunity: go deeper with emerging artists. Not just feature them, but illuminate their creative process and connect them directly with audiences. We built the Emerging Voices program — an annual platform spotlighting underrepresented talent through intimate storytelling, authentic fan engagement, and live performances nationwide. It's artist development, not just artist promotion.

We built an interactive 3D, 180° immersive site that lives outside the social scroll—letting users discover content on their own terms.
Plus a little look into our process, in creating immersive worlds in partnership with 14Four.

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LIVE SHOWS

Director of Technology: Bobby Fata, ACD: Haye Anderson, Sr. Art Director: Mason Wilkes, Sr. Art Director: Rose Leopold, Designer: Nataija Bush, Jr. Copywriter: Tarik Atallah

AT&T

AT&T EMERGING VOICES

LIVE SHOWS