HENNESSY x NBA

Hennessy's NBA partnership celebrates those pushing basketball forward, not just on the court, but in how culture redefines the game itself. For years, Hennessy wanted to explore this connection between game and culture. Our answer: redefine court vision. Partnering with artist Victor Solomon, we showed how any moment on the court can inspire new ways of seeing the game. An orchestral version of Nas's 'The World Is Yours' underscores how vision — of all kinds — drives the sport forward.

Never stop. Never settle.